There are two classic types of advertising that have worked for years, and are still used today; they are buzz advertising and product placement. Buzz advertising can also be known as word-of-mouth advertising, which is a very effective way in getting a product known. Product placement by associating their product with a movie or television show allows for the advertising of their product to be done by itself simply by being seen within the media.
Buzz advertising allows for an individual to gain their own opinion about a product, and if they decide to, pass that information off to family and friends, advertising for that product for free. This is effective because the product is becoming more known in an audience, and the testimonials are coming directly from the users of the product, giving them more merit than a traditional television commercial.
Product placement has been a productive form of advertising since the start. By putting a product in the hands of actors and actresses that are loved by their audiences, the product is having a celebrity endorsement and is being associated with positive happenings. An audience may think if it’s good enough for my favorite celebrity, it should be good enough for me.
-Michael Bouchie
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