Monday, April 18, 2011

Media is Sales

Today we live in an age in which the majority of media we consume is mass media. 95% of the media we consume comes from a few large media conglomerates. These corporations, which have been driven by profitability and stock performance, control the majority of what you listen, watch, and read. Overall the effects of their entertainment, and news change what you perceive and what you think about yourself, others, and objects. Media largely works with advertising and selling products to generate revenue as such the media tells you to consume products, telling you that you will be feel better, look better, be happier and successful.

As ratings for TV shows are what drives ad space, shows become more graphic, or focused on pure entertainment value as opposed to having an artistic. Media is focused on selling you ideas, products, and viewpoints. Political shows generally have an agenda, as do the advertisements and product placement. Although i wouldn’t think a show like CSI would have an impact, it portrays America as a violent country, while the Simpson’s make Americans seem ignorant. Although these impressions may be largely true media convinces society of things. With the onset of the Jersey shore and Teen mom its seems Americans are looking to cash in on their 15 minutes of fame, and will do just about anything to become a celebrity.

No comments:

Post a Comment