The audience analysis measurements principles and techniques that are most effective are the psychographics. The reason behind why they are the most effective is because they look at lifestyles and motivations and split the audience into high achievers, followers and convetion-defiers. Understanding the audience based on lifestyles and motivations allows the knowledge about their actual feelings and motivations. Compared to Geodemographics who clusters people by income, education and geography, psychographics doesn’t look into income and education because things like that are not directly proportional to the audience analysis.
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