-Media and advertising are very closely tied up together. Advertising funds media and allows newspapers and magazine to be able to print and sell for a cheaper price. The Penny newspapers were fully funded on advertising and because of that they were only sold to the public for a penny. TV station also depends on advertising and selling commercial space to companies who are willing to pay the price.
On the other side, media helps advertising be…well successful advertising. If a consumer who a company wants to reach watches Grey’s Anatomy religiously, that company would with no doubt purchase a commercial space during Grey’s Anatomy in order to reach that consumer. Media couldn’t exist without advertising and vice versa. The two are very depend on each other.
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