Conglomeration has changed the movie and television industries since the rivalries seen at the birth of television broadcasting. This rivalry began in the 1950s, sparked by the large decreases in movie ticket sales. Hollywood feared that television broadcasting would take over leaving the film industry out for bankruptcy. Eventually these barriers fell and different networks began to show "potential synergies" as The Media of Mass Communication states. As companies began buying each other out, this conglomeration reached the masses in ways never done before. Popular movies produced by a studio began influencing television series broadcast on networks owned by the studio and visa verse. Tyler Perry is a perfect example of someone utilizing both of these mediums.
Perry was able to create his own brand and produce movies and television series by targeting a specific audience, middle class married African American women to be exact. By using these tactics and taking over both industries he has become a pioneer of motion media and is now working towards owning his own network. Many other companies have followed with the trend of utilizing both the television and film industries. For example, Disney studios has created many feature length films that have also been shown on their television networks, or have been turned into a television series. The wide range of audience members has generated huge profits for the major conglomerates and has in turn extinguished the fears of Hollywood suffering major losses.
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