Former President Ronald Reagan started this deregulation “trend” during his presidency in attempts to separate government influence on businesses. Deregulation has effected the radio industry for years and has brought constant controversy to who the FCC grants ownership. The Telecommunications Act of 1996 changed the way the radio functions. Without deregulation I imagine that the majority of broadcast news would have a governmental twist on the information being voiced. Now that there is a limit on how many stations a single market can have (maximum of eight per market) I feel that the radio industry has grown stronger. With the prominent radio stations attracting more and more viewers only one thing can come from this, revenue. With the abundance of stations it is easy for individual listeners to find one that attracts their certain preferences. By attracting viewers stations gain advertising dollars. Deregulation has been a key factor in this expansion of the radio industry. It is very similar to other media companies such as Viacom which is a huge company that owns many smaller branches. I found an interesting website which focuses on this topic of deregulation. (I have attached the link at the bottom of this blog.)
http://photodude.com/2003/05/29/20-years-of-radio-deregulation
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