How will the print industry survive?

As soon as I had started reading chapter 4-“Ink on Paper”, I remembered seeing an ad in Vogue magazine that read “This is not the Internet. Feel free to curl up and settle in.” The ad was done by “Magazines. The Power of Print”, a combine effort of the top 5 CEOs of the largest print companies-Hearst Magazines, Time Inc, Condé Nast, Meredith National Media and Wenner Media to keep print industry awareness. Print industry is not in danger despite how some people might think. There is still an audience that enjoys holding a newspaper or a magazine in their hands and reading about the news, their favorite bands or the newest fashion styles. According to some statistics, the top 25 magazines continue to reach a wider audience than the top 24 prime-time TV shows and a reader spends an average of 43 minutes per issue. Statistics such as these could be found on http://powerofmagazines.com/. Also, many print companies have decided to embrace the new technology and have created alternatives to accommodate the tech-savy part of their audience. iPhone applications and Kindle versions of the newspapers and magazines are available for the new generation that is technology dependent. But as far as surviving, the print industry has very little to worry about.