Sunday, February 27, 2011

Conglomeration changes in the TV and movie industries

Media conglomeration has had mostly a positive impact on the movie and television industries. Major media conglomerates such as Disney, Viacom, and Time Warner now control many media venues in the television, cable, film and internet industries. Before conglomeration, movie companies felt a rivalry with television for audience attention. But in 1954 Disney joined forces with the ABC television network and began producing Disney TV series and movies for TV, which I fondly remember watching every Sunday night. This was a major milestone in the merge of these two industries, and others followed in their footsteps shortly thereafter. Another benefit of the alliance of television and movie media within a conglomeration is now actors can work in both TV and film, where at one time they only focused on one of them. A totally new concept in the entertainment industry with the convergence of television and movies being under the same ownership umbrella now were television shows turning into movies and movies turning into television shows within the same conglomeration. All of these changes benefited the audience with more television stations and movie companies offering a more diverse variety of programming to choose from. These partnerships also afforded the companies more revenue from advertisers as it opened up the market to a bigger audience. However with these huge conglomerates controlling the television and movie industries, the downfall is there isn’t much room for smaller, independent movie and TV companies to thrive.

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