One of the points that the first part of chapter 2 stressed was that each type of media relies on a specific type of technology. Newspapers rely on printing presses to be produced while radio and television rely on electronics to be produced and broadcasted. Prior to reading this chapter I never really thought about just how many different technology sources there are that allow for the wide range and forms of media we have today.
Philo Farnsworth is considered the father of television because he is credited with the development of the television. Farnsworth was a farmer who used his knowledge of electronics and radio to develop what is now called an image Dissector. Basically it takes still images, pictures, and shows them very quickly; giving the sense of motion.
Between Laswell’s model of communication and the concentric model, there are many strengths and weaknesses. Both models share the basic same purpose however, to illustrate just how a certain medium reaches society. Laswell’s model is much more specific than the concentric model. It takes a look at how a certain book, tv show, or movie targets a specific audience and how well it accomplishes it’s goals. The concentric model on the other hand illustrates the specific layers and obstacles a mass communicated message runs into when trying to reach a certain audience.
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