Deregulation is “the removal or simplification of government rules and regulations that constrain the operation of market forces.” When radio was deregulated the ability to create large radio media corporations was found. As soon as the change was made larger radio companies began merging, and buying off other radio companies. The ability to deregulate radio came when channel scarcity disappeared. With the ability to broadcast over 13000 different frequencies scarcity was no longer a problem, allowing for the formation of radio giants.
With so many different options on radio corporations had to maintain their audience to guarantee more success when selling advertising spots within the broadcasts. With recorded music radio was able to be most cost efficient. Recorded music allowed for a radio station to broadcast whatever they felt was best, but also to hold a large amount of music to choose from. Radio has become corporation run, used as free advertising for up and coming musical artists.
Radio and recording have become household items. Radio today broadcasts music and information specific to its audience. Recording has become an industry that can be started from home. Because these technologies have become so common large radio corporations who “do it the best” have become the only profitable members of this changing society.
-Michael Bouchie-
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