Deregulate for the Masses

In terms of deregulation in the radio industry, it seems to have had two effects. On one hand it has made it such that one company can own and operate a variety of radio stations throughout a state, region, or the country. This opens up a wide variety of advertising opportunity and large audiences, and can help condence costs helping to save money, in situations in which if each station was independent would be much more costly.

In terms of disadvantages involved, there are probably less people who need employment in the industry, only several large companies viewpoints are likely to be expressed, and there is less of a sense of individualism and more of a collective movement. America's Top 40 songs will play over and over, and only several veiwpoints will likely be expressed.

One might hope for more independent radio stations to start, but overall they will likely not be able to compete with the large and present radio companies who have a hold on the market. As a consumer would you like to listen to independent radio companies? Will the future of radio be more focused on content or advertising?