Mass media has the ability to present issues to the public. They are generally as research point to the primary and major form of all information citizens of the United States turn to get their news, entertainment, and advice. Media presents issues, and ideally raises questions that the public should be asking. AS the mass media companies also tend to be conglomerates affiliated with business however; there seem to be very serious issues on the questions asked by the major media companies and their interests in the news.
Today mass media conglomerates choose the weekly agenda, in what generally seems to be based in their favor. NBC never really seems to discuss issues at GE and GE owned companies, and thankfully sometimes other media companies will talk about those issues.
Mass media is unfortunately today a for profit business driven by sales, advertising, and popularity. It shows what will sell, discusses these items and overall tries to make as much revenue from companies advertising and marketers as possible to increase revenues for their stockholders. They choose what to talk about in the beginning of the week and generally get the public interested in the topic for that week’s entirety.
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