Monday, May 2, 2011

Molding the Public's Agenda of Issues

Since the media is where the public receives all of its information about the world, what is going in society as well as in politics, they therefore have total control in what the public hears or learns about. The media molds the stories they want us to focus our attention on which is extremely easy to do. We are exposed to news everywhere, and even if the viewer is not interested or could care less about a topic such as the royal wedding, at some point, the viewer will sit down and listen to the report on it. Our class has learned that they are the gatekeepers, the people who decide what stories are told, usually the most crucial story of the time, though sometimes our attention is diverted to other topics. Whatever is on the breaking news or in the headlines, we are made to think it is the most important issue and it must precede every other issue. Hence, the media decides what the public focuses on and what deserves the most attention.

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