Monday, May 2, 2011

Mass Media's public agenda

Mass media is reflective of the market in which it is placed within. Most forms of mass media are dictated by the demand of the audience to view, or see something in particular. This demand shapes what mass media can show. This being said, much of mass media is dictated by the most current and important news within the United States. Through this mass media can shape the public’s agenda of issues. Much of mass media takes focus away from smaller issues that may be more relevant to the information gainer, and places the large spectacular stories on the front pages to carry the eye of the reader. Mass media has taken the news and shaped it to house larger issues with more spectacles to keep the audience interested in what is going on across the country. As more mass media venues head towards spectacular news the agenda of issues become skewed, being lead towards less important extravagant news, most of which usually has a negative connotation. As mass media stands today most of the news that is given to an audience now has a skewed agenda of issues, based from stations need to keep an audience interested.
-Michael Bouchie

No comments:

Post a Comment