When first signing up for this class I figured there would not be too much to learn about because I felt that I already knew a lot of the information that was going to be taught; however, was I in for a surprise. This class taught me about mass media and touched base on a lot of topics that I did not know too much about. Different topics such as film and digital technology, which I believed I knew a lot about; however, there was a lot of information like the creators of the forms of technology and how it affects the mass media. Another thing that I really attained a lot of information from was from the media pioneer presentations. I learned a lot about creators of different mass media technology tools and how they used these tools to affect the mass media and mass audience. I attained a lot more information than I was expecting to get out of this class mainly because I thought I knew a lot of the information that was going to be taught. However, as a whole I found this class very beneficial for me to gain a better understanding of mass media and how it affects a mass audience.
Wednesday, May 11, 2011
Monday, May 9, 2011
How does mass media shape the public’s agenda of issues?
Mass media has become such an important aspect to people’s everyday life that there is no doubt that mass media shapes the public’s agenda of issues. The mass media shapes the public’s agenda of issues by deciding what people should think about and making that the main focus of the media. This is done through numerous forms of mass media technology such as television, radio, newspaper, and social media sites. Due to the fact that the topics within the mass media are so easily accessible it makes it a lot easier for the mass media to shape the public’s agenda of issues. The public should know that the mass media is not trying to tell them what to think, but to show and tell them what is important right now that they should be thinking about. This can be a positive and negative thing. On the positive side the public will be informed of breaking news and crucial information. However, this could be viewed negatively because certain information that may pertain to an individual may be over shadowed because it is not considered crucial information that should be portrayed in the mass media.
What I Have Learned This Semester
Sunday, May 8, 2011
Lessons Learned
In this class, I learned a lot about mass media that I was unaware of before. Before this class, I had no idea what mass media actually was. I thought it was just newspapers and television broadcasts. I did not realize there was so much more to it.
Out of all of the mass media topics presented in this class, I think that mass media and globalization was the most important topic. Media globalization is happening throughout the world quickly due to the Internet and social networking. It has pretty much taken the world by storm, and I do not think most people are aware of the effects it is having on the way we communicate with other countries now.
Another thing to consider is the new integration of social networking into mass media. The addition of social networking is able to spread news faster than ever before. With a simple click, the news can be spread to millions of people all over the world. It is incredible how people can be instantly connected to the news while others can be disconnected.
Without mass media, there would be no way of communication with others in the world.
What I learned
I have learned so much from this class that will help me in the business world. I have learned many ways in which the media is incorporated into our daily lives and that there really is no way of escaping it. I also learned a lot about advertising and what the techniques of a good catchy ad and what they do to draw you in. Also I was able to learn about the different ways that news can be twisted and lean to one side depending on the news channel that is broadcasting and how it can be very biased. I was able to learn about public relations and how it is a persuasive tool to helping companies and other things get out of trouble when they are taking a lot of heat. I was also able to grasp the concept of how mass media has an enormous impact on society and how mass media can reflect a political system globally not just the U.S. I was able to learn about how widespread media is and how every country have their own rules and regulations on how media is perceived.
What I learned
Wednesday, May 4, 2011
What did I learn?
Mass media can also be used as a watchdog to government. Mass media can be effective as a watchdog because it has the ability to make sure the most accurate information is given to the audience, and keeps government as honest as it can by showing these true facts. Another form of news that is effective in giving accurate information is muckraking, which is a reporters chance to dig deep to find the real facts about a story. All of the forms of mass media have an effect on the audience that it is being shown to, making it an effective form of mass communication.
-Michael Bouchie
Monday, May 2, 2011
What is the significance of the First Amendment with speech and press?
The First Amendment of the U.S. Constitution is a provision against government interference with free citizen expression, including media content. Freedom of speech is what makes mass media flourish and without the First Amendment in place this would not be possible and mass media would be considered censored. The First Amendment allows speech and press to tackle any issues regardless of the topic and how it portrays our government. It allows people to express themselves freely without any recuperation from the government. By having freedom of speech and press people are encouraged to think independently and not have to be persuaded into believing things that they disagree with. At times the government can get away with things that go against the First Amendment, but by having this amendment in a written document allows citizens the right to fight against government censorship, which usually falls in favor of the citizens rather than the government. The fourth estate is another aspect that helps keep the First Amendment in tact because it is the mass media that acts as the monitors of government behavior and then relies their findings back to the public. The First Amendment is a significant amendment that entitles the freedom of speech and press and by having the court systems abide by this prevents the government from censoring speech and press.
Lessons to be Learned
I have learned from this class about the power of mass media and how much our society focuses their attention on media and how much we rely on it as well. It is a part of our daily life and forever will be. We use media to be entertained but also we use media to be informed about important information and issues in our society.
I also have learned about the business aspect of mass communication and the two ways they thrive in our capitalist society; advertising and direct sales. Advertising is the core of media, by promoting the sale of a product/idea/or program to the people. It is used to express messages that influence us in a powerful way.
Finally, mass media is our way of communicating. It is how messages can be sent to a large population in the matter of one push of a button.
Molding the Public's Agenda of Issues
Since the media is where the public receives all of its information about the world, what is going in society as well as in politics, they therefore have total control in what the public hears or learns about. The media molds the stories they want us to focus our attention on which is extremely easy to do. We are exposed to news everywhere, and even if the viewer is not interested or could care less about a topic such as the royal wedding, at some point, the viewer will sit down and listen to the report on it. Our class has learned that they are the gatekeepers, the people who decide what stories are told, usually the most crucial story of the time, though sometimes our attention is diverted to other topics. Whatever is on the breaking news or in the headlines, we are made to think it is the most important issue and it must precede every other issue. Hence, the media decides what the public focuses on and what deserves the most attention.
How mass media shapes public agenda
The significance of The First Amendment
The First Amendment gives the people of America the freedom of speech and press which directly impacts mass media in a profound way. This country is famous for giving their citizens these rights and the media would not be the same if these rights did not exist. Censorship and control by the government over information distributed by the media would be filtered and blocked. Though, almost every statement in the media is protected, unless it is an exception that harms the public which is known as public endangerment.
With the freedom of speech, people can express their opinion and thoughts without receiving any penalties or consequences. As for the freedom of press, material that is published and viewed by the public, is protected by the First Amendment since the material is a free expression. Another side of freedom of expression is prior restraint which is a concept in which the government cannot interfere with a person’s expression in the Supreme Courts. Overall, the First Amendment allows people to express their opinions freely and the press to release the truth on situations.
Mass media shaping the publics agenda
Significance of the First Amendment
The following is a link to an article that discuses how we have used the first amendment to share information.
http://hlpronline.com/2011/04/wikileaks-the-first-amendment-and-the-press/
What have I learned in this class?
The Fourth Estate
How does mass media shape the public's agenda of issues?
Mass Media-Shaping The Public Agenda
How does mass media reflect a political system globally?
The First Amendment-Speech and Press
The First Amendment
Mass Media In The Public Eye
Mass Media's public agenda
-Michael Bouchie
First Amendment Rights
Without the first amendment every American would have to keep in mind what they are allowed to say and what they aren’t allowed to day. The first amendment gives all people the right to voice their opinion, once again within reason. Mass media has grown bounds as a result of freedom of speech, expanding itself to reach the ever growing and changing viewpoints of its audience. The first amendment is one of the main sources of freedom within the US, and has given mass media, as well as the people of the US the chance to grow.
-Michael Bouchie
Weekly Informing
Mass media has the ability to present issues to the public. They are generally as research point to the primary and major form of all information citizens of the United States turn to get their news, entertainment, and advice. Media presents issues, and ideally raises questions that the public should be asking. AS the mass media companies also tend to be conglomerates affiliated with business however; there seem to be very serious issues on the questions asked by the major media companies and their interests in the news.
Today mass media conglomerates choose the weekly agenda, in what generally seems to be based in their favor. NBC never really seems to discuss issues at GE and GE owned companies, and thankfully sometimes other media companies will talk about those issues.
Mass media is unfortunately today a for profit business driven by sales, advertising, and popularity. It shows what will sell, discusses these items and overall tries to make as much revenue from companies advertising and marketers as possible to increase revenues for their stockholders. They choose what to talk about in the beginning of the week and generally get the public interested in the topic for that week’s entirety.
First Amendment
The first amendment in the United States is one of our most valued rights. Today it is more important then ever to have the ability to have our freedom of expression and opinion more than ever. This applies to both individuals and corporations. Today our press is supposed to have the right present themselves and the issues at hand in the world truthfully, fairly, and unbiased. But how often does this happen?
Although I understand the belief that the US needs to protect itself from external threats that may pose a factor, I question our freedoms everyday as they have been pressed into our heads from an early age. Are the freedoms that we believe in really there? Are we really fighting for the beliefs that our founding fathers had for the betterment of our society and the world. I like to think so.
The press has a duty to its citizens to present and bring the truth to the public eye so that they can decide. In America we can protest our issues, and hope the media covers them and presents a fair unbiased opinion. The media can present our issues and their own we have the freedom to write whatever we want and speak whatever we want, and thankfully this seems to hold true today.
Sunday, May 1, 2011
Chpt 15-17 blog posts.
The media basically expresses everything that we know about politics and what is going on in the real world, therefore it provides us with all of the information we know about politics and political issues. What the media tells us is what shapes our opinions on the political system. If the media shows us one politic is bad and one politic is good we will most likely believe it, and we wouldn’t even know if all the facts are true or not. Because this is the only way we really receive information about politics and the government, people depend on media to gain information about politics and other issues around the world. Without different forms of mass media, our nation would never receive information on governmental issues.
What is the significance of the First amendment with speech and press?
How does media shape the public’s agenda of issues?
Mass media reflecting a political system globally
Mass media reflects a political system on many levels throughout the world. John Vivian writes, “At one extreme are nations in a libertarian tradition, which accords high levels of autonomy and independence to the mass media. At the other extreme are authoritarian nations with top-down leadership in control, sometimes overtly and onerously, sometimes less so” (Vivian, The Media of Mass Communication).
For example, during recent protest in Egypt, the government tried to eliminate mass communication outlets from broadcasting messages around the world of events that were occurring. The government tried to stop citizens and news outlets from voice their opinion. The United States, much different than Egypt, promotes a society in which advocates freedom of speech through media outlets. Allowing citizens and business to voice their opinion and broadcast messages makes for an honest and free flowing democracy.
Mass media ultimately reflects that of a political system in nations around the world. Although nations operate and conduct media affairs in very different ways, mass media within countries clearly reflects the operations and ideas of the political system within that country.
Public's agenda
Mass media shapes the was our agendas work in that depending on how big and important the story is we go out of our way to try and find out more about it. We try to focus on the more important issues that are going on out there rather than the stupid little things that no one cares about. We focus more time on news that is worth listening to like what’s going on in Libya with Gadhafi. The big issue now is that a NATO missile killed his family instead of him. That is a big issue right now and many people are focusing their attention to that. Another big issue is the presidential campaigns that are going on. The public listens to that news because they want to know who’s going to be up in coming in the presidential election. When little known news comes on that we don’t care about the public shuts off the TV or changes the channel because its not interesting. We tend to be drawn in by the bigger issues that may effect us or may effect everyone as a whole.
Media shaping the public’s agenda of issues
The mass media plays a major role in shaping the general public’s agenda of issues. The stories that the mass media decide to report on directly correlate with which news stories/issues the general public receives. The issues that they focus on and do in-depth research on are the ones that the mass audience will also focus on and be concerned with. The media tends to scan the domestic and international fronts to find the stories/issues that they feel will most interest us and be of the most benefit to us. If a particular news station devotes most of its research and news coverage to political news/issues and sets its agenda as such, then its audience will be more informed about politics. The mass audience can pick and choose which news station/show fulfills their needs the most and will tend to stay with that choice. When most of the media is focused on one particular issue in the news then that news issue must be something very important and will capture the attention of the mass audience quickly. In this respect the mass media is setting the tone of what we feel is important in the world today. Mass media fulfills an important role in keeping the mass audiences informed so we can make educated decisions about our lives.
Significance of the First Amendment
The first amendment of the United States Constitution protects the right of freedom of expression from government interference. This important constitutional right extends to the media as freedom of expression consists of the rights to freedom of speech and press, amongst others. The First Amendment states, “Congress shall make no law…abridging the freedom of speech or of the press” (Vivian). The first amendments significance with speech and press allows the media the privilege as well as the obligation to inform the mass audiences of issues that may concern them about the government. These issues are usually sensitive in nature which makes them all the more important to communicate to the masses. Free speech and free press has been the backbone of our democracy and will continue to be if the government does not tamper with it. The government however through the years has set some boundaries and limitations on what can be reported on by the media and press to us which they feel is in the best interest of the general public. However, critics of this feel that it is counterproductive in terms of keeping the citizens of the U.S. informed and able to form their own decisions on the issues.